The collection aims at celebrating the century old craftsmanship's of Indian traditional textiles as well as the women that the collection would cater to. The collection derives inspiration from the fabric and traditional motifs for the prints and fabric choices and looks deeper into traditional yet modern silhouettes. There has been a fusion that is a combination of modern silhouettes with perfect mix of traditions and culture.

It is a traditional yet modern take on the Indian culture, their essence, and the beauty that comes with their woven fabrics and traditional motifs.

It can be styled in various ways yet keeping it minimalistic at the same time, thus staying true to the statement "Less is more" and making the garments unique and stylish at the same time.